Back in “the day” there were factories that pumped out products and people bought. There was a race to see who could produce most and how fast and efficiently those products could be sold. Marketers were loud and obnoxious (sorry friends, its true) and marketing was one of those fields that consumers despised because they saw it as being pushy and irrelevantly unnecessary to them.
Today, marketing is a whole new creation with entirely new objectives. I took a marketing class a few years back that went through the history of marketing and I was amazed at the transition that has happened in conjunction with the newer digital era. Together, the internet and the reconstruction of the marketing industry have shaped the way businesses thrive.
Marketers today are no longer shoving papers in everyone’s faces (or at least they shouldn’t be) but rather seeking those that WANT what they have to offer. This is done through extensive and on-going research as well as consistent engagement; using the consumer insights as a basis for the engagement strategies. Brands interact with consumers through social media platforms, websites, etc. to ensure that the consumers are finding value in the brand and to ensure that the brand is viewed as a member of a two-way relationship.
The way businesses build a relationship with their customers shows more about a business’ marketing team than one might think. Customers don’t care about the brand in terms of making it a profit, but rather care about what value the brand can bring to the table. This value is measured through the needs and wants of utility and entertainment. In exchange for the value, consumers are willing to exchange money for a certain price that meets their needs and wants. It is a more gentle give and take relationship instead of a harsh push and pull.
With the era of information being “in the now,” customers can find out more about brands than ever before. This allows them to enter into the consumer journey at any point. Previously, consumers came through a processed journey that started with salesmen offering information about products. Now, consumers can know every detail of the product before ever contacting the seller or going to the store. This means that companies must consider the user’s journey from all points and angles while ensuring that open communication and transparency about what the company offers are always at top of mind for those actually engaging with consumers. Information helps consumers to better find what they want, which means businesses had no choice but to learn to adapt to meeting consumers’ needs in new and diverse ways.
Instead of trying to sell customers something, it is now encouraged for businesses to find who they are targeting, find valuable and relevant insights about that “who” and then strategically create an appeal that draws the consumer to the value being offered by the business. The value must be made clear and must be specific. Once this is established, consumers will enter a business relationship with the company and will, if they find deep value, share the business’ offering with their personal relationships...thus, positive word of mouth.
The changes that have taken place over the past few decades have shaped the way consumers interact with businesses and even one another. It has brought a culture of information and growth to both the consumer and the businesses. And it has brought to light a shift that allows people to freely engage with businesses in a way we have never seen before in history. Is this a fun and unique point in time for those in the marketing industry or what?!
Once upon a time…
From the womb to the gravestone, we are telling a story and being part of an epic story. Some mothers read books to their children in the womb and some gravestones have a clip of a person’s story written on them. We are born into storytelling and we are remembered and told through telling stories of our lives. One of the most valued skills in life to have is good communication; this is storytelling.
I was meeting with a friend recently who has started her own business and it dawned on me that she has passion for her business, passion for her audience, knows what she wants to do, but she doesn’t have a story that is being weaved throughout her business. Beautiful business, but no story. Now, you may wonder, what’s the big deal as long as she is compelling and professional and credible? The issue is there needs to be something that ties in the owner or business with the customer.
The rising millennial generation is all about creativity, freedom, and personalization. Can we say selfie?! This generation is currently the most sought after generation by businesses and is also the largest generation in size right now. We combine all of these insights to develop a plan of action that combines businesses and customers to all become part of a story…a personalized story…an appealing story…a shareable story.
Another friend of mine is the owner of a business called The Ghostwriting Agency. Her tagline is “Helping you tell your story.” Nailed it! Her entire business is all about literally and figuratively telling people’s stories. Her business is built on a solid story that tells of a young girl who wrote a book about cats and later grew up to become an author, helping others to become authors. Excellent story…excellent business.
In terms of marketing, weaving in a story to a campaign or overall feel of the business structure is essential to bringing an 80’s style company into a living and breathing entity. Nourishing Business Solutions started with the idea of taking businesses, nourishing them through marketing, and building the companies up starting from the roots. We have a story that relates to nature and life…it is who we are and it is what our clients need. Good stories matter!
If you have a new business idea, or even if you are an older company, I challenge you to take a step back and actually write down the story that you want to tell. Take that piece of paper and put it somewhere visible next to your mission statement. Every decision you make needs to coincide with the mission statement and also the story you are telling. Every campaign should revolve around a story that ties in your consumers, with the solution and climax being your business.
If you focus less on selling and more on telling a story, I dare to say you WILL see growth not only with your customers but your staff as well.
Anastasia Roberts, April 2016
Happy birthday Twitter! Earlier this week was the 10 year anniversary of the first tweet. The famous tweet was written by co-founder Jack Dorsey and it said “just setting up my twttr.”
Over the past 10 years, Twitter has shaped the way we communicate within the areas of business, news, and personal lives. With over 320 million monthly active users, Twitter is one of the largest social media platforms.
That being said, will Twitter survive another 10 years? You hear one group of people saying that Twitter is quickly dying and should cut the cord by selling itself to one of the trendier platforms, but then you hear others saying that they are just in need of some readjustment.
As someone who manages multiple social media accounts for clients, I still see the value Twitter has to offer. It is easier to make business connections through Twitter than Facebook as it is less personal and less intrusive. I believe that there is value in what Twitter has to offer communities of people who share similar interests. Twitter allows us to share quickly and also to absorb quickly so it works well for those of us who live extremely fast paced lives. I also believe that Twitter is still a resourceful tool for gathering relevant news. Where else can you filter various news perspectives simply by clicking on a hashtag that is already suggested at the top of your screen?
As we approach these social media platforms, we must always keep in mind that they are simply vehicles to reach our end goals. Twitter is not something that we need to become dependent on in how we market to our audiences, however, it is a valuable tool to be used at full advantage. It is not wise to entrust a single platform with all of a business’ marketing needs. With that in mind, however, tools such as Twitter can change the entire trajectory of a business. If something goes “viral” and a business reaches thousands of potential consumers, that can aid the business in getting serious exposure that can have the potential to change the trajectory of the company. There is always value in exposure so long as it is positive.
In addition to the benefits for businesses, Twitter is useful for sharing thoughts on hot topics in a quick and condensed manner. When something big happens in the world, we are able to send out quick tweets and absorb information quickly to get the just of what happened.
As you can see, I find value in Twitter still. As for how to fix Twitter, I am not sure the exact answer to that. I’m not sure there is a simple answer. I know they need to do something to gain the interest of the younger generations, yet I am not sure they can do that with the way they currently function.
All of that aside, Twitter has the potential to make it work and as they celebrate their 10-year birthday, they can use these past 10 years to learn from what they have done right and what they can do right survive.
FYI, you can find us on Twitter at @AnastasiaNBS
Anastasia Roberts March 2016
The process of starting Nourishing Business Solutions was quick and short; however, the process of thinking about starting the business was long and slow. I had always dreamed of starting my own business but felt as if that dream was not possible due to lack of startup funding. I would spend my driving time thinking and praying about my future business and what all I wanted to accomplish through it. I would spend time also discouraging myself by thinking that I couldn’t start NBS without an investor. Boy was I wrong!
One day I messaged a friend from high school and told her that I had noticed her graphic design work and really loved it. We got to talking and I mentioned how I was in marketing and was considering starting my own business soon.
That presented the first big opportunity. She informed me that she had a relative who needed social media marketing help and was looking to hire someone to manage the accounts. I jumped on the opportunity to go ahead and get my business established and then my friend’s relative became my first official client.
I’ve come to the realization that often times, God has huge plans for us and the only thing holding us back are lies we tell ourselves that stem from insecurities. I have been focusing much of my recent attention to defeating those lies and to continually saying “yes” when God calls me to bigger and better, yet scarier, things. Going out on a limb is the only way to reach the fruit on the tree.
Fast forward to this year. A couple of months back, I was given the opportunity to pitch my business with two other young entrepreneurs on The Shrimp Tank show at the DECA convention in Gwinnett County in Georgia. There were about 500 high school students who have a passion and desire to enter the world of marketing and my presentation was in front of all of them and three judges from the show. I was giddy at just the very thought of being in a room with so many people who share my same passions career-wise. The presentation went great and the night was definitely one to remember. Such a wonderful opportunity.
Yesterday, I spent the morning and afternoon working on a project with the most amazing ad agency I have ever seen. I left more confident in my dreams than I have ever been before. I realized that what I do and the way my brain works is similar to how the Chief Creative Officer’s brain works and if that didn’t inspire me, I don’t think anything in my career could! This opportunity, to work with an expert in the field on possibly one of the biggest campaigns of my life, is one of my favorite moments on this journey so far.
Later yesterday evening, we went to the post wrap up session and follow up for The Shrimp Tank. We were live on Business Radio X in Atlanta. I got to speak live on the radio for the first time in my life and it was all about my business, entrepreneur life, and my thoughts on various topics within the business world. If you had told me this time last year that I would own and operate a marketing business, that I would be spending the day with some of the most successful entrepreneurs and business leaders in this area, and that I would be talking on the radio about my business and work-home balance, I would have thought you were crazy. Absolutely crazy. But…behold the opportunity presented itself.
I am amazed at how quickly life can change. There are changes for the bad and changes for the good, but at the end of the day, God works things out for the good of those that love Him. It all boils down to having the faith to see an opportunity and run with it. The experiences I have had over the past year have radically changed how I interpret opportunities and my future career. It would be foolish to not seek every opportunity available to connect with leaders in the community and leaders in the marketing industry. It is such a gift to be a part of the business world and the last few days have reminded me how quickly opportunities come and how quickly life can change from one little opportunity. It all started with an idea and a little action to get the momentum going.
Friends, I encourage you today to seek new opportunities, to connect with leaders in your industry, and most importantly, to let go of your fears and excuses and run headstrong toward success. Just do it. The opportunities await you!
Anastasia Roberts, March 2016
Ten years ago, I was on a fast track to becoming a law enforcement officer and was getting my degree in criminal justice. I was young(er) and wild. I had no idea what would happen over the next decade, but one thing I never expected was to become a mother, divorced in my twenties, and graduating with a degree in digital marketing all while launching my own marketing consulting business.
It’s funny how life changes so much in such a short period of time. What is even funnier is that I didn’t really understand the depth of the education I was going to be given and how that would translate into my passion. So many students (all of us, I think) start school with an idea in mind with what we want to do. That usually changes, often multiple times. I used to think I had to go to college and know what I was doing and then follow those same old, same old steps to success. Almost as if there was a map and at the end of it was the treasure. Nope. That’s not the real world and my experience at the University of Georgia has proven that.
As I was sitting in a social media marketing class (yes, they have those at UGA), we had a guest speaker that told us that their digital analyst didn’t even have a certification in Google Analytics. That is something I recently got certified for NBS through the classroom. We didn’t just take a test to pass and be certified. We have spent a few months learning the ins and outs of the system and applying it to actual, existing businesses and non-profits. We asked “how, when and why” all while learning the fundamentals. THIS is reality meeting education.
This is one of many examples where I got real-world experience in the classroom. Not to promote UGA as being the best, but…I think this speaks for itself. When an agency in Atlanta, thriving and growing doesn’t even have what I was given in the classroom, you can’t not give credit where it is due.
For the first time in my life, my education is validated through the eyes of the world. I have had countless people tell me to drop out and focus on my kids more and less on something “you really don’t need” in the business world. They are wrong. My kids needed me to do this, my career needed me to do this, and my business needed me to do this. Due to the experience I gained while in the classroom these past two years, I have been able to provide credibility and insight to where the business world is heading for NBS. I can rest assured in confidence that I not only know what I am doing, but I know how to apply it as well.
This is more of a personal blog than the typical informative one that I write for NBS, but I wanted to share these thoughts and encourage those of you that are young entrepreneurs to see that your education is valuable (not the only thing that is valuable, but worthy none the less) and more importantly, beauty in career is found when the real world meets the classroom.
Anastasia Roberts, March 2016
I have this theme in life that if I can learn from someone else’s mistakes, I will try to do so before I make the mistakes myself. I value efficiency and I value the trials and tribulations other’s go through as being learning experiences not only for them, but for me as well. That being said, I recently came up with five things that I wish I had known way before I embarked on the journey of starting my own business so maybe you can learn from my mistakes.
This isn’t your typical post about going through a process to realize that you will get no’s, that there will be times you will fail so you must not give up, etc…This is about my “why” and shall I dare say, regret for not having embarked on this journey sooner. Granted, I have followed God’s guidance entirely with starting this business, but a part of me longs for the time wasted living in fear of the risks. My hope is that these five ideas will help someone who is considering starting their own business to see the urgency and value in asking yourself one simple question: “Why Not?”
If only I had known…I would have taken all the risk so much sooner. Don’t wait, my friends, for the time of fulfilling your dreams is NOW! You are worth more than being tied down to someone else’s schedule and so is your family. You can’t gain anything great without taking some risk. I like to think the greater the risk, the greater the gain. Don’t let another day fly by with you not pursuing your passions and dreams! I will choose to live a life free of regret and I invite you to do the same…I ask you one question: Why not?
Anastasia Roberts, February 2016
There are few times in life where it is safe to use the word “must” in context with success. It can seem cliché to say that one MUST do x, y, or z in order to be successful at any given profession, but in reality, there are some rare times where there are true "musts” about life, whether we like it or not.
A doctor MUST get a degree in medicine to practice health care in America. An athlete MUST exercise regularly in order to stay in shape for the game. A therapist MUST understand communication in order to relay truths to his or her clients. There are definitely also “musts” within the business world and it seems every magazine, blog, etc. tells us what these “musts” are and the advice is all the same…You MUST be willing to take risks. You MUST ignore the “no” and keep shooting for the “yes”…You MUST focus on the end result and never give up. Although these are all wonderful truths, they are also washed out after hearing them over and over and often get pushed on the back burner. Sometimes we just need practical and simple truths to help us reach our goals and stay focused.
We are told as kids that we MUST go to college in order to be successful, especially in industries that are specialized; however, in the business world, the beauty is that you CAN be successful with or without the degree and the degree does not guarantee that you will for sure be successful. This leads us to believe that there is something beyond the education that fuels success. I could ramble a list of 50 things I wholeheartedly believe every entrepreneur MUST do in order to be successful, but there are three simple and do-able “musts” that stand out the most to me:
As a short recap, if you are just starting off as an entrepreneur or if you have been one for 50 years but need fresh eyes, just remember that goals MUST be written, time MUST be valued, and you MUST remember that we are all humans and if they can do it, so can you! I speak these truths to myself daily and if I am ever discouraged or fear starts to creep in my mind, I just remember that it doesn’t matter how hard I try to be successful, if I am not real and intentional with my business, I won’t go anywhere in life but down the same old simple path of mediocrity. Grab your pen and paper and let’s get started!
Anastasia Roberts, February 2016
“I just don’t know how to say what’s in my brain…”
Okay, let’s start there…
A friend of mine has recently started up her own business and is in need of a logo design, but one thing I have found is that it is much harder to formulate and set up than people think going into it. On the other hand, the logo is the face of a company and is essential in terms of brand communication so you want it to be perfect…yes, perfect.
My friend has brilliant ideas and an amazing business plan that I see succeeding and flourishing in no time. The issue is how to communicate the brand and what she has to offer. That being said, my friend has worked many hours researching and exploring to find the best way to express what her brain is telling her she wants for her logo and brand.
People outside of marketing, advertising, and design often struggle to communicate what they want for a logo, which is why I always encourage my clients and friends to contact a designer with a good reputation. There is one designer (shout out to HunneDesigns) that I use with all design work that I refer out to. The owner of the company has a beautiful way of pulling ideas out of peoples’ minds and putting into a visual format.
As I told my friend recently, rest easy…rest easy knowing that there is someone out there that is an expert at logos and design and can help to formulate your ideas and concepts into reality. There are some things worth the extra money when it comes to starting a business and the right logo is definitely one of those things.
According to the American Marketing Association, the term brand is defined as “a customer experience represented by a collection of images and ideas.” I’m not sure the importance of brand can be expressed more clearly than this definition itself. The customer’s experience is ultimately what matters in terms of growth and success of a company; therefore, it is imperative to have a clear and direct brand. The brand starts with the logo.
One of my favorite aspects of marketing is brand communication and working with clients to express their passions and their offerings to society through their businesses. Dorky, I know, but this is my passion. Years ago, I saw a logo that when looked at it from one angle, showed a different image than when looked at from another angle. I was mesmerized. This logo drew my interest not only in the specific company but also in the industry of marketing and advertising as a whole. Now, I work (or play) to help businesses start with an idea, create a brand, and show the world what they have to offer through marketing strategy.
There is power in what a logo has to offer a company and I love few things in my career more than sharing what makes a company and its offerings unique and valuable to society through images and structure. Fellow business owners, rest easy in knowing there are people out there that love marketing and love logos and are equipped to handle the chaos in your brain. (PS: If you need a logo, contact Sara at HunneDesigns, she’s great at taking your idea and making it effective art!)
Anastasia Roberts February 2016
Honesty is one of those things that often trips people up when they are under pressure. Lies are often an easy escape out of discomfort. We all would like to think that we are 100% honest all of the time, however, every so often, we may find ourselves in a situation that pushes the integrity and honesty buttons. We would also like to think that in those moments, we make the right decision and choose honesty every time. Reality is, sometimes we do and sometimes we don’t.
Honesty has always been a huge aspect of my life. I think it’s safe to say that most people that know me can confidently believe that if there’s anything you will get from me, it’s the truth. I say that in confidence because it is true. I’m not afraid of the truth and I firmly believe that telling the truth will set you free. I have spent the past decade of my life building connections and a reputation around honesty and integrity. Does that mean I don’t mess up sometimes? No, but I sure try to always tell the truth even if it hurts. Yes, son, I really DO have eyes on the back of my head (sorta…).
This brings us to this past week. I was in one of those moments where I had to make a difficult decision with my business. I either tell the truth or risk what could be one of the greatest opportunities that has ever come my way in terms of my business and my career. For a moment, I considered lying. In full honesty, I almost budged. BUT, I have prayed in the past for the opportunity to always tell the truth and to always be known as a business owner founded upon integrity and strong values. I often pray for God to show me favor in this area and also to always provide a way out if I get myself in a mess (no matter what that mess may be). God honored me even when I was slightly considering not honoring Him.
My path to starting this business has been founded upon a lengthy and bumpy journey, but at the same time, the process to physically start the company and it flourishing has been amazingly smooth. The least I can do is be honest. Now, don’t get me wrong, the person who asked me to lie did so with no harm intended. The person was truly trying to make things easier for me and honestly did not mean any harm at all whatsoever. I am at full peace with this individual and still hold high respect and gratitude toward them. I just can’t lie. I am not able to destroy in one moment what I have worked so hard for the past decade.
I contacted someone who I knew had authority in the situation and explained how uncomfortable I was feeling about being asked to lie. To my surprise, she was shocked! She had no idea that I had been asked to lie about this specifically and immediately helped me to remedy the situation. After a few phones calls, I was given the okay to tell the truth in the moment that it was needed. I immediately felt a release of pressure and knew that God had my back and He even placed some mighty leaders in my path to have my back as well. I had peace.
You see, peace cannot enter you in the midst of a lie. In a world of chaos and a world of deceitful business practices, I choose to stand out and be different. The most successful business owners I know have founded their companies upon truth and honesty. There is this sort of dogma in America that big business is all bad and that businesses are profit leaches, when in reality, there are some amazing companies out there that are founded by amazing entrepreneurs who truly have a heart for making our country great and our people great.
Our Constitution mentions freedom and the pursuit of happiness. That statement, as many do not consider, was generated on the idea of freedom with occupation in mind as well as other freedoms. Our founding fathers wanted our people to be free from governmental oppression with owning their own businesses. They wanted freedom from the “big man” in government telling them what to do and when to do it with their companies. They wanted freedom to exercise their talents and abilities to provide for their families. They wanted freedom to become more specialized in their trade. I want these same freedoms, too. That freedom cannot be found in the midst of a lie.
When the moment of truth arrived (no pun intended haha), I spoke the truth. I felt free. I also knew that this was going to upset some people and could possibly cost me one of the greatest opportunities that has been offered to my business. This moment could have possibly changed the trajectory of my entire business and even my entire life. I know, though, that my business and my personal success lie in the hands of the One that created it! I rest in the assurance that God’s provision far outweighs my abilities to grow this business by myself.
I did what I needed to do and what I felt was right. Before deciding on the truth, I was consumed with shame. Those of you that know me, know I do not do well under the pressure of shame. If there is one emotion that I feel heavily, that is shame when it enters my heart and I do what it takes to avoid it. I’m not “good” to JUST be good…I’m good as to avoid shame (true talk). This is a big part of why I try my best to do what I feel is the right thing to do…I naturally (as all humans do) try to avoid shame and regret. So, I chose to blurt out the truth in just the right moment. I have already seen fruit from that decision, from that seed of truth. Reality is, I am who I am and that’s what I have to offer. I have so much more to offer with my business than any false projections could offer, but that doesn’t mean the decision was easy. I can, however, sleep at night knowing that no matter what happens tomorrow, I will be at peace with my decision and honestly, isn’t that what it is all about?!
I want to encourage any business owners out there to just be YOU! Be real. People far more appreciate honesty than they do false fame. My hope in sharing this event with you is that you choose to say yes to the truth and no to the lies in your life. Are they business related? Emotionally related? Physically related? Educationally related? Whatever those lies are, give them the boot and say yes to the peace that every human needs in order to stay happy.
I also want to encourage any of you to go back and tell the truth if you have lied and messed up. I know it sounds cliché, and that is totally fine. It’s okay to get a little cheesy sometimes. I also know it’s easier said than done. But above all of that, I know that telling the truth is never too late and it also is more freeing than the gain from the lie will ever be.
This situation is not the typical “business blog” material, but I firmly believe and stand behind the idea that our businesses are a reflection of who we are as leaders. This is the sort of stuff we need to consider when running our businesses. These little (or big) decisions are a reflection of our integrity. I want my future employees to talk about me behind my back in a good way and say that I am a woman of integrity and honesty, no matter the cost. I want people to see that following the path of righteousness far outweighs anything another human can offer me. I want my children to see that the way to grow and nourish a business is to water and feed it with honesty and faithfulness.
Friends, let the truth shine light to the areas of weakness in your life. Let the truth reign in your decision making. Let the truth bring forth the fruits of your labor. Let the truth be what you are known for! You are worth it!
Written By: Anastasia Roberts
Everyone you know in the marketing world (and their momma) has advice on how to enhance your social media presence. Today, I present to you my version of the top 5 ways to transform your social media accounts to draw more customers to your website.
Social media is a powerful tool that, when used properly, can enhance your brand recognition, increase sales, and build customer loyalty. It is much more than just posting on Facebook or Tweeting the latest news. There are people whose entire careers are based off of just studying and applying the latest social media marketing techniques. Here are 5 ways I help my clients to build a strong foundation for their social media platforms.
Tip 1. Post Frequently, But Don’t Scare
One thing I see quite often with business pages is that they are not managed properly in quantity. You should be posting a few times a week minimum on each of your social media pages to stay trendy and to stay connected to your followers. The more often you post, the more exposure you get and the more they learn about your business. On the other hand, if you post three different times within a few hours every day, you are setting yourself up to be unfollowed or your posts hidden because you then become annoying and “white noise” in the massive world of social media. Finding out a good middle ground is easier than you think. Start off with posting once per day and then build to two times per day and see how your statistics change over a period of a few months.
Tip 2. Professionals Are Taken Seriously, But You Don’t Always Have to Be Too Serious
If your social media platforms have typos and are not aesthetically pleasing, then the pages do not reflect professionalism. If your profile picture for your business is your favorite selfie, you are doing it wrong. Always keep in mind that you own a business, you are a professional, and although your personal page can be filled with selfies and your favorite video from YouTube, your business’ page needs to be clear and direct about what you are offering. In addition, nothing screams unprofessional on social media more than foul language. Keep it clean and classy, it’s that simple. Your business’ social media page is one of the largest reflections of who you are on a day to day basis as an organization, so your platforms need to remain clean, clear, direct, and need to speak volumes for the quality of service you are offering. Also, consider that professionalism is critical, but it doesn’t mean that you have to be uptight and can’t have fun. Just remember to stay focused on your company’s mission when getting creative and going outside the box while having fun with your posts.
Tip 3. There is Always A Need to Be Relevant
This does not mean that all of your posts need to be about your latest sale, or begging for people to visit your website, but rather that everything that is posted needs to be in line with your overall offering. For instance, if your target market is young married couples, you will want to post things relevant to them, not something for your grandmother. Posts should always stay in line with the business’ values and enhance the pages to make the posts feel like they are building a community of connections, not a sales gimmick or just thrown together. Ensuring you are properly communicating your brand will enhance your overall feel of your pages and your business.
Another aspect to consider is the relevance of the social media platform itself. Any of social media options can be useful, however, some are more useful than others for specific industries. This goes along with Tip 1, because not only do you want to consider how frequently you post, but also how many platforms you are using. Managing each page effectively takes a lot of work and very strategic action. If you have seven different platforms that are washed out, that is not as effective as having three that are detailed, intentional, and maintained well. The relevance of each platform can influence purchases and brand recognition if utilized properly and creatively. For example, if you sell clothing or you design landscapes, having an Instagram would be relevant because you can post pictures of your clothing or properties on different models and in different environments. On the other hand, if you own a consulting business, there really is not much that you can do without putting forth more effort than necessary to have an Instagram. Your consulting business could thrive more effectively on Facebook or Twitter where you share helpful tips and advice or blog through your platforms. Relevance is always key to growing and connecting to your following base.
Tip 4. Style Can Define Your Brand
If your social media platforms are the standard same-old, same-old business style, then you become white noise. Spruce it up a bit. Add your logo and some colors (be sure that the colors match your website properly and they match your brand’s overall image). You don’t want too much style, but you want enough to be different. You are aiming for professionalism with a hint of fun and a pinch of uniqueness. Your website, on the other hand, is a whole different story, but your social media needs to speak that you are a business and shout your difference. Your style needs to not only be unique to you, but also speak of what you offer. Ask yourself, “If I were to think of (enter business industry here), what would be the first thing that comes to mind?” This sort of evaluation can help you to direct your style to match your business’ offering in an aesthetic manner. For example, if you own a heating and air business, you will not want deep, dark colors all over your pages. Those are not friendly and inviting, which is what people want with house-call services. People need to know they can trust you and that you are offering a business relationship to them, not just selling a product or service. Relationships are built on trust and good communication, so why would a business relationship be any different?
Tip 5. Laughter is Good For the Soul
It is perfectly okay to have some humor and fun on your social media. Clean humor, that is. You are running a business, but behind every social media platform is a human being and humans need laughter. It has been proven through various consumer behavioral studies that humor is linked to brand recognition and brand loyalty. You don’t have to be cleaver and witty to be successful, but adding a little humor now and then to your social media page will break the cold silence of boredom and will help to engage your audience more effectively.
These 5 steps are not a guarantee that you will instantly gain thousands of new viewers, but it will ensure that you are making an effort to be consistent, professional, and reliable with what you have to offer. Your company’s first impression is often through your social media platforms and these steps will help you to transform your image to holistically speak for your business’ worth and your business’ ability to communicate with your audience. Keeping these tips in mind and making slight adjustments to your social media platforms can have a massive impact on the “feel” of your business’ advertising. Remember, you don’t want to sell your customers solely through social media, but rather build a lasting relationship between your company’s brand and the consumer using the various platforms available.
Speaking of social media, feel free to retweet or repost this blog!
By Anastasia Roberts, December 2015
The Nourishing Business Solutions blog exists to help business owners find the value in marketing and to offer practical tips and advice on how to make little changes go a long way when growing your business. The day to day habits you build will either help your company grow or help it wither away.