Happy birthday Twitter! Earlier this week was the 10 year anniversary of the first tweet. The famous tweet was written by co-founder Jack Dorsey and it said “just setting up my twttr.”
Over the past 10 years, Twitter has shaped the way we communicate within the areas of business, news, and personal lives. With over 320 million monthly active users, Twitter is one of the largest social media platforms.
That being said, will Twitter survive another 10 years? You hear one group of people saying that Twitter is quickly dying and should cut the cord by selling itself to one of the trendier platforms, but then you hear others saying that they are just in need of some readjustment.
As someone who manages multiple social media accounts for clients, I still see the value Twitter has to offer. It is easier to make business connections through Twitter than Facebook as it is less personal and less intrusive. I believe that there is value in what Twitter has to offer communities of people who share similar interests. Twitter allows us to share quickly and also to absorb quickly so it works well for those of us who live extremely fast paced lives. I also believe that Twitter is still a resourceful tool for gathering relevant news. Where else can you filter various news perspectives simply by clicking on a hashtag that is already suggested at the top of your screen?
As we approach these social media platforms, we must always keep in mind that they are simply vehicles to reach our end goals. Twitter is not something that we need to become dependent on in how we market to our audiences, however, it is a valuable tool to be used at full advantage. It is not wise to entrust a single platform with all of a business’ marketing needs. With that in mind, however, tools such as Twitter can change the entire trajectory of a business. If something goes “viral” and a business reaches thousands of potential consumers, that can aid the business in getting serious exposure that can have the potential to change the trajectory of the company. There is always value in exposure so long as it is positive.
In addition to the benefits for businesses, Twitter is useful for sharing thoughts on hot topics in a quick and condensed manner. When something big happens in the world, we are able to send out quick tweets and absorb information quickly to get the just of what happened.
As you can see, I find value in Twitter still. As for how to fix Twitter, I am not sure the exact answer to that. I’m not sure there is a simple answer. I know they need to do something to gain the interest of the younger generations, yet I am not sure they can do that with the way they currently function.
All of that aside, Twitter has the potential to make it work and as they celebrate their 10-year birthday, they can use these past 10 years to learn from what they have done right and what they can do right survive.
FYI, you can find us on Twitter at @AnastasiaNBS
Anastasia Roberts March 2016
The Nourishing Business Solutions blog exists to help business owners find the value in marketing and to offer practical tips and advice on how to make little changes go a long way when growing your business. The day to day habits you build will either help your company grow or help it wither away.