Once upon a time…
From the womb to the gravestone, we are telling a story and being part of an epic story. Some mothers read books to their children in the womb and some gravestones have a clip of a person’s story written on them. We are born into storytelling and we are remembered and told through telling stories of our lives. One of the most valued skills in life to have is good communication; this is storytelling.
I was meeting with a friend recently who has started her own business and it dawned on me that she has passion for her business, passion for her audience, knows what she wants to do, but she doesn’t have a story that is being weaved throughout her business. Beautiful business, but no story. Now, you may wonder, what’s the big deal as long as she is compelling and professional and credible? The issue is there needs to be something that ties in the owner or business with the customer.
The rising millennial generation is all about creativity, freedom, and personalization. Can we say selfie?! This generation is currently the most sought after generation by businesses and is also the largest generation in size right now. We combine all of these insights to develop a plan of action that combines businesses and customers to all become part of a story…a personalized story…an appealing story…a shareable story.
Another friend of mine is the owner of a business called The Ghostwriting Agency. Her tagline is “Helping you tell your story.” Nailed it! Her entire business is all about literally and figuratively telling people’s stories. Her business is built on a solid story that tells of a young girl who wrote a book about cats and later grew up to become an author, helping others to become authors. Excellent story…excellent business.
In terms of marketing, weaving in a story to a campaign or overall feel of the business structure is essential to bringing an 80’s style company into a living and breathing entity. Nourishing Business Solutions started with the idea of taking businesses, nourishing them through marketing, and building the companies up starting from the roots. We have a story that relates to nature and life…it is who we are and it is what our clients need. Good stories matter!
If you have a new business idea, or even if you are an older company, I challenge you to take a step back and actually write down the story that you want to tell. Take that piece of paper and put it somewhere visible next to your mission statement. Every decision you make needs to coincide with the mission statement and also the story you are telling. Every campaign should revolve around a story that ties in your consumers, with the solution and climax being your business.
If you focus less on selling and more on telling a story, I dare to say you WILL see growth not only with your customers but your staff as well.
Anastasia Roberts, April 2016
The Nourishing Business Solutions blog exists to help business owners find the value in marketing and to offer practical tips and advice on how to make little changes go a long way when growing your business. The day to day habits you build will either help your company grow or help it wither away.