Ten years ago, I was on a fast track to becoming a law enforcement officer and was getting my degree in criminal justice. I was young(er) and wild. I had no idea what would happen over the next decade, but one thing I never expected was to become a mother, divorced in my twenties, and graduating with a degree in digital marketing all while launching my own marketing consulting business.
It’s funny how life changes so much in such a short period of time. What is even funnier is that I didn’t really understand the depth of the education I was going to be given and how that would translate into my passion. So many students (all of us, I think) start school with an idea in mind with what we want to do. That usually changes, often multiple times. I used to think I had to go to college and know what I was doing and then follow those same old, same old steps to success. Almost as if there was a map and at the end of it was the treasure. Nope. That’s not the real world and my experience at the University of Georgia has proven that.
As I was sitting in a social media marketing class (yes, they have those at UGA), we had a guest speaker that told us that their digital analyst didn’t even have a certification in Google Analytics. That is something I recently got certified for NBS through the classroom. We didn’t just take a test to pass and be certified. We have spent a few months learning the ins and outs of the system and applying it to actual, existing businesses and non-profits. We asked “how, when and why” all while learning the fundamentals. THIS is reality meeting education.
This is one of many examples where I got real-world experience in the classroom. Not to promote UGA as being the best, but…I think this speaks for itself. When an agency in Atlanta, thriving and growing doesn’t even have what I was given in the classroom, you can’t not give credit where it is due.
For the first time in my life, my education is validated through the eyes of the world. I have had countless people tell me to drop out and focus on my kids more and less on something “you really don’t need” in the business world. They are wrong. My kids needed me to do this, my career needed me to do this, and my business needed me to do this. Due to the experience I gained while in the classroom these past two years, I have been able to provide credibility and insight to where the business world is heading for NBS. I can rest assured in confidence that I not only know what I am doing, but I know how to apply it as well.
This is more of a personal blog than the typical informative one that I write for NBS, but I wanted to share these thoughts and encourage those of you that are young entrepreneurs to see that your education is valuable (not the only thing that is valuable, but worthy none the less) and more importantly, beauty in career is found when the real world meets the classroom.
Anastasia Roberts, March 2016
The Nourishing Business Solutions blog exists to help business owners find the value in marketing and to offer practical tips and advice on how to make little changes go a long way when growing your business. The day to day habits you build will either help your company grow or help it wither away.